Programme séminaire
|
09h00 |
Enregistrement |
|
09h30 |
Mot de bienvenue |
|
09h30 – 10h15 |
Partie 1 : Position of International Trade Shows in the modern marketing mix 1.1. Trade Show – What does that mean? 1.2. Companies: Communicating product-price-distribution 1.3. Trade Shows within the product mix 1.4. Trade Shows within the pricing and conditioning mix 1.5. Trade Shows within the distribution mix 1.6. Trade Shows within the communication mix |
|
10h15 – 10h45 |
Partie 2 : International Trade Shows in Germany and the Global Trade Show market 2.1. Entering the global market via International Trade Shows in Germany 2.2. Major organizers and trade show locations 2.3. Specific sectors (automotive, aerospace, offshoring, textiles/leather, pharma, chemical) |
|
10h45 – 11h00 |
Pause-café |
|
11h00 – 11h45 |
Partie 3 : Selection of the “right” Trade Show 3.1. Different types of Trade Shows 3.2. Assessment and selection 3.3. Sources of information (AUMA, FKM) |
|
11h45 – 12h30 |
Partie 4 : Successfully exhibiting on German Trade Shows 4.1. Objections of taking part in a trade show 4.2. Costs of exhibiting 4.3. Organisation (schedule, programme, application, terms of participation) 4.4. Catalogues and information systems 4.5. Exhibit and stand (position, architecture, graphics, equipment) 4.6. Advertising and PR, especially visitors’ attraction 4.7. Staff and organisation of stand (selection, motivation, conversation, language) 4.8. Visitors registration, trade show and market information reporting 4.9. Trade show follow-up |
|
12h30 – 13h30 |
Déjeuner |
|
13h30 – 14h00 |
Partie 5 : Successfully visiting a trade show 5.1. The classical role model within a trade show (exhibitor/visitor) 5.2. Objections, opportunities and limitations of a trade show visit 5.3. Preparing a trade show visit (product and exhibitor research, tour planning, conversations and its results) 5.4. Following up a trade show visit |
|
14h00 – 14h30 |
Partie 6 : Trade show perspectives and trends 6.1. Markets are changing – trade shows as well 6.2. Trade shows and digitisation 6.3. Trade shows and globalization 6.4. The trade show of the future |
|
14h30 – 14h45 |
Pause- café |
|
14h45 – 17h00 |
Echange et discussion + Cas pratique : Facteurs clés de succès – Forum économique Germano-Marocain 2019 |
